The site is the landing surface for paid campaigns, so the whole build is judged on one number: how many visitors ask for a quote. That meant fast first paint, a comparison layout that answers the obvious question quickly, and a form that asks for as little as it can get away with. Built on a page builder for editing speed, then tuned so campaign traffic doesn't bounce on a slow load.
The challenge
Paid traffic is unforgiving — a slow load or a long form is money leaving the page.
What I built
Builder templates for rapid landing-page iteration, a product comparison layout, a short two-step lead form, and load-time work focused on the above-the-fold render.
Results
- New campaign landing pages spun up in hours, not days
- Shortened lead form with fewer abandoned submissions
- Fast first paint on mobile ad traffic