Charter customers compare operators fast and mostly on their phones. The brief was a site that loads immediately on a mobile connection and turns a browsing visitor into a quote request in as few taps as possible. The build pairs a custom theme with an aircraft post type — specs, gallery, seat count, range — and a multi-step quote form that saves progress so a half-finished enquiry isn't lost.
The challenge
A heavy, image-led design that needed to feel premium while still hitting Core Web Vitals on mobile data.
What I built
Custom theme with an aircraft CPT, responsive art direction on hero imagery, deferred non-critical scripts, and a stepped quote form with client-side persistence.
Results
- Green Core Web Vitals on mobile despite an image-heavy design
- Quote requests captured in steps rather than one intimidating form
- Fleet updates handled entirely by the client's team